Decisions, Decisions, Decisions You’re faced with an unbelievable number of decisions every day. What are you going to wear? Will you need a jacket? White toast or brown? Jam or marmalade? Orange or apple juice? Tea or coffee? And all this before you’ve even finished breakfast! Some of these questions are easy; maybe the answer’s […]
Making a Difference: How to Establish a USP
The cornerstone of a stand-out brand is a single, strong message. A message that creates a very clear image in the minds of its audience. This is the USP; the Unique Selling Point (or Proposition; whichever you prefer). A USP is an invaluable tool for any business. A well defined USP gives a focal point […]