The cornerstone of a stand-out brand is a single, strong message. A message that creates a very clear image in the minds of its audience. This is the USP; the Unique Selling Point (or Proposition; whichever you prefer). A USP is an invaluable tool for any business. A well defined USP gives a focal point […]
What is a Brand?
When many people say brand, they use the word to describe a particular product or service (e.g. my mum’s always used the same brand of washing powder). The word brand is also commonly used to refer to the things that make a product identifiable, such as logos, colour palettes or fonts. Branding is quite often […]