Have you ever walked out of the cinema feeling let down? Did the film you had just seen completely fail to live up to the promises made in its action-filled trailers and hyperbolic advertising campaign? How would you feel if I told you that some of your customers had this feeling after using your Brand? Your Brand […]
Archives for February 2013
Making a Difference: How to Establish a USP
The cornerstone of a stand-out brand is a single, strong message. A message that creates a very clear image in the minds of its audience. This is the USP; the Unique Selling Point (or Proposition; whichever you prefer). A USP is an invaluable tool for any business. A well defined USP gives a focal point […]